(Paypal’s VP of global strategy, Facebook’s VP of Growth)
The foundation of growth is the language used to describe the product because language defines the product. A commonly used example is ‘share photos’ vs ‘store photos’. You will build a different product to share photos (like Instagram or Facebook) than the one you’ll build to store photos (something like Dropbox).
The language you use to talk about your product is also important for the team that’s building the product. When you can explain your product simply, chances are your product will end up being simpler to use.