“Traction: How Any Startup Can Achieve Massive Growth”

Autors Gabriel Weinberg and Justin Mares

Traction is growth. It is a sign that your company is taking off. It is basically quantitative evidence of customer demand.

Traction and product development are equally important.

Startups get traction through nineteen different channels called traction channels: Targeting blogs, publicity, unconventional PR, SEM, SEO, social and display ads, offline ads, content marketing, email marketing, engineering as marketing, viral marketing, business development, sales, affiliate programs, existing platforms, trade shows, offline events, speaking engagements, community building.

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