Always Going North

Notes on customer acquisition, growth, and app marketing

Tag: SEO

How to optimize for voice search?

Voice search and personal voice assistants are changing the way we search for information online. Nearly 60% of searches are performed on a mobile device and 20%  of mobile search queries are voice queries. According to Google, by 2020 more than half of all queries will be done by voice search.

Optimizing for voice search is something that we can’t ignore anymore because mobile searches and the use of voice assistants keep increasing.

In order to optimize for voice search, we need to understand what makes voice search different from text search, the context in which someone might use voice search, the user’s intent, and how smart speakers work.

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19 Traction channels for startups. Part I

“Traction: How Any Startup Can Achieve Massive Growth”

Autors Gabriel Weinberg and Justin Mares

Traction is growth. It is a sign that your company is taking off. It is basically quantitative evidence of customer demand.

Traction and product development are equally important.

Startups get traction through nineteen different channels called traction channels: Targeting blogs, publicity, unconventional PR, SEM, SEO, social and display ads, offline ads, content marketing, email marketing, engineering as marketing, viral marketing, business development, sales, affiliate programs, existing platforms, trade shows, offline events, speaking engagements, community building.

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