In Part I, I talked about the importance of having a good ASO strategy for your app. Part II presents some other options we have to gain more visibility for our app. All of them work much much better if we have a good ASO strategy in place.
See Part I How to increase your app’s visibility
Apple Search Ads
Apple launched app-store Search Ads in October 2016. Right now they are only available in the US, UK, Australia and New Zealand. According to Apple, on average, Search Ads have a conversion rate greater than 50 percent, and the average user acquisition costs are $1 or less. However, the CPI vary widely by geography and app category.
The beginning of a new campaign is critical because early performance determines how often your ad will be shown in the future. If Apple decides your ad is not interesting enough, your ad will be displayed less. In order to succeed with Search Ads, you need to have a strong ASO strategy in place.