Always Going North

Notes on customer acquisition, growth, and app marketing

Tag: product/market fit

Product-market fit survey (Sean Ellis)

It’s a survey designed to determine how well your product is resonating with early users, and assess product/market fit qualitatively. Find it here:
A sample of 40-50 current users should be enough for conclusive results, but the more users you can get to participate the better.

The core product/market fit question is:

How would you feel if you could no longer use [product name]?

And the possible answers are:

1. Very disappointed
2. Somewhat disappointed
3. Not disappointed (it isn’t really that useful)
4. N/A – I no longer use [product]
Plus and open-ended response that would help you understand why.

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Defining product/market fit

It is impossible for a startup to drive sustainable growth without getting product-market fit first. Lots of startups fail before P/M fit even happens.

Product-market fit is one of the most important Lean Startup concepts. The term was first used by Marc Andreesen in the blog post The only thing that matters. He defines product-market fit as being in a good market with a product that can satisfy that market.

According to Andreesen, product-market fit is not happening when:

– Customers are not getting value out of the product
– Word of mouth is not spreading
– Usage is not growing fast
– Press reviews are kind of dull
– Sales cycle takes too long
– Lots of deals never close

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