What is the Net Promoter Score?

Net Promoter Score is an index that measures customer happiness. A lot of companies use it also as an indicator of growth. The primary purpose of the NPS is to evaluate customer loyalty to a brand or company and to gather actionable customer feedback.

The NPS is calculated based on responses to a single question:

On a scale of 0-10, How likely is it that you would recommend our company/product/service to a friend or colleague?

People who respond 9 t0 10 are called Promoters
People who respond 7 to 8 are called Passives
People who respond 0 to 6 are called Detractors