The science behind mobile pricing and monetization
Principles of pricing
Even though pricing is so essential to make a company profitable and drive revenue, it’s a marketing element often overlooked by companies mostly because they think that is something they have no control over, the market is going to define it, or that the competition has already set the price.
Part of the marketing efforts should be directed at designing a pricing strategy that simultaneously creates the consumer’s incentive to buy the product and the firm’s incentive to sell the product.
Tools to help you define a pricing strategy: Value, structure, CLV, price sensitivity, and business’s goals