The top priority for marketers is generating leads. (HubSpot, 2020

49% of companies report that increasing customer acquisition is their primary objective. (Ascend2, 2020)

Getting more leads seems to be a permanent item in the wishlist of many business owners and marketers. After all, leads are the lifeline of every business.

I’m going to write a series of posts around the topic of online lead generation. The first one is the one you are reading: An introduction to lead generation, and some strategies that you can start implementing right away.

Without further ado…