Before choosing a monetization model for your app, consider the following:

  • Think about what strategy will best suit your app and your user.
  • Understand the value you offer to your users. This will allow you to pinpoint which parts of your app your users will be willing to pay for, or the parts you can use for advertising.
  • Understand user’s behavior and expectations, and user preferences.
  • Specify your business goals as they relate to your app.

You can use more than one monetization model at the same time. For example, you can combine a freemium model with advertising, or advertising and in-app purchases. You can also test different monetization models to see which one works better for your app.

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