Always Going North

Notes on customer acquisition, growth, and app marketing

Tag: growth (Page 1 of 3)

How to build a successful app referral program

Turn your app users into advocates

A referral is when somebody recommends something to someone else, and a referral program is a deliberate, sustained system of soliciting and encouraging referrals. This system typically involves some sort of incentive structure.

A referral program adds to the virality of your app and gets your potential customers to trust your app as it has been referred by a friend or a colleague. It’s one of the most effective tactics for app growth. After all and according to Nielsen Global Trust Advertising survey (2015), the most credible advertising comes from the people we know and trust.

83% of consumers trust recommendations from friends and family, and 66% trust consumer opinions online

Even unsuccessful referrals have significant marketing value because they introduce a brand or a product into public consciousness.

Read More

Creating push notifications that are timely, personal and actionable

A push notification is a brief and attention-grabbing message that brands can send to their customers even when they are not currently engaging with the app or the website. These messages come from the apps you have installed on your phone.

Modern push notifications were popularized by Apple that in 2009 launched push notification support for iOS and the Apple Push Notification Service (APNs). Google introduced push notification support on Android in 2010.

Why are they so important?

Push notifications are the follow-up to user acquisition. They are great for boosting retention and engagement rates. If they are timely, personal, and actionable they have the potential to be the most intuitive and intimate way to interact with your users. Keep in mind that push notifications only reach users who have installed your app

Read More

How to increase user engagement. Advanced mobile marketing course.

What is engagement and why it’s important

Engagement is the process of actively building, nurturing, and managing relationships with customers. It’s important because it increases retention, and retention is the first step for growth.

Engagement can mean different things based on the function of the app and the type of user. It is important to segment our users to help us understand how they are engaging with our app. Every user is different and different mediums lead to different levels of engagement. For example, if you have a mobile website and also a mobile app, you’ll see that the engagement varies from one to the other. Studies and research show that most of the time people spend on mobile is spent on apps. The average time spend in mobile web is 19 minutes per day and the average time spent in an app is 1.9 hours per day.

Even though time spent in apps dominates mobile usage we need to remember that 25% of all apps are used just once before being discarded.

Read More

Guide to mobile app onboarding. Advanced mobile marketing course.

What is onboarding and why is it important?

Onboarding is the process of creating a successful and loyal user by explaining the core value and the basic actions behind your product. It is a progressive process that involves research, testing, and optimization. The first experience a user has with your app determines if he/she is going to use it again or not. The onboarding flow should showcase the app’s most important features and guide users on how to use them. You need to consider new users, inactive users, and existing users as different users need different onboarding flows.

The statistics show that 1 of 4 people abandon an app after a single use. What makes onboarding so crucial to the success of your app is that it will increase retention, and retention is what you need in order to grow your business. If you have bad onboarding your user acquisition efforts go down the drain.

Read More

User acquisition campaigns. Advanced mobile marketing course

Lessons on user acquisition from Morgan Brown

If you want to grow your app you need to design an effective distribution plan not only for your app but also for your content. To do that you need to understand your customer’s behavior, the economics of what you should spend to acquire new users, and do experiments that help you determine which acquisition channel works best for your product/service.

Customer behavior determines user acquisition strategy

The first thing you need to do is understand user behavior to know which channels you’ll need to explore when it comes to acquiring customers. Your customer behavior will determine your strategy. Some examples of this:

Read More

Page 1 of 3

Powered by WordPress & Theme by Anders Norén