What is onboarding and why is it important?
Onboarding is the process of creating a successful and loyal user by explaining the core value and the basic actions behind your product. It is a progressive process that involves research, testing, and optimization. The first experience a user has with your app determines if he/she is going to use it again or not. The onboarding flow should showcase the app’s most important features and guide users on how to use them. You need to consider new users, inactive users, and existing users as different users need different onboarding flows.
The statistics show that 1 of 4 people abandon an app after a single use. What makes onboarding so crucial to the success of your app is that it will increase retention, and retention is what you need in order to grow your business. If you have bad onboarding your user acquisition efforts go down the drain.