Lessons from Trademob
Increase ROI from retargeting
A lot of companies use retargeting as part of their growth strategy. Installs is not longer the only metric to look at. In order to grow, we need to build a good relationship with our users. So what we want to do and what retargeting allows us to do is to move from installs to users to customers to regular customers.
There are three things you need before starting with retargeting:
- A tracking partner to measure every single event that happens in your app.
- Deep linking
- Volume of users. The threshold is around one million active users monthly.
Once you have those three things, consider the following: