Turn your app users into advocates
A referral is when somebody recommends something to someone else, and a referral program is a deliberate, sustained system of soliciting and encouraging referrals. This system typically involves some sort of incentive structure.
A referral program adds to the virality of your app and gets your potential customers to trust your app as it has been referred by a friend or a colleague. It’s one of the most effective tactics for app growth. After all and according to Nielsen Global Trust Advertising survey (2015), the most credible advertising comes from the people we know and trust.
83% of consumers trust recommendations from friends and family, and 66% trust consumer opinions online
Even unsuccessful referrals have significant marketing value because they introduce a brand or a product into public consciousness.