Always Going North

Notes on customer acquisition and growth

Month: April 2017

Using deep linking to boost app growth

Deep-linking is the ability to link in-app content from somewhere outside the app. A deeplink functions like a traditional hyperlink on a webpage. For mobile apps, there are a number of factors that make deep-linking difficult, like platform linking standards, app stores, and multiple device types and versions.

Some benefits of deep-linking:

  • Deep-linking can be used to index app content.
  • It can be used to reduce cost per install (CPI) by advertising content rather than the app itself.
  • It allows app developers and marketers to bring users directly into a very specific location within the app with a dedicated link.
  • It can automatically detect the native experience and redirect users accordingly.
  • Creates a better native search.
  • It drives app conversion and organic growth channels.
  • Creates a better UX.

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6 Most common app monetization models

Before choosing a monetization model for your app, consider the following:

  • Think about what strategy will best suit your app and your user.
  • Understand the value you offer to your users. This will allow you to pinpoint which parts of your app your users will be willing to pay for, or the parts you can use for advertising.
  • Understand user’s behavior and expectations, and user preferences.
  • Specify your business goals as they relate to your app.

You can use more than one monetization model at the same time. For example, you can combine a freemium model with advertising, or advertising and in-app purchases. You can also test different monetization models to see which one works better for your app.

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